Balancing craft with strategy to create considered brands and digital Products.
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Michaella taking a photo
I’m Michaella, a Melbourne based designer driven by curiosity and continuous improvement. My skills are in UX design and branding, consolidated through my experience working on campaign, digital and identity design.

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About me

Meet me, Michaella. I am drawn to digital product design because it allows for my curiosity and creativity to converge. I like to design with goals in mind and am always thinking of ways to make things work better.

My most recent full-time role was at The Rug Collection as a Designer and Digital assistant. I worked across all digital touch-points, designing campaigns, creating web pages and populating the product grid and catalogues. During my time there, I helped prepare the site for retail capabilities, refreshed the way we take in-house lifestyle photography and put together our first magazine.

Prior to this, I was at Qualia Creative, creating brand identities for property developments. I honed my typography skills, creating custom letterforms and logos.

In the meantime, I've up-skilled, expanding into UX design. My favourite part of the design process has always been idea generation and identifying opportunities so this feels like a natural next step. Through a short course with Harness Projects, I designed and pitched enhancements for Unhedged Investing app, some which were adopted by the start up. I brought my UX skills into my digital design work at The Rug Collection and was given the opportunity to design web features for our sister company, Designer Rugs.

Now, I'm eager to contribute to the success of a growing agency as a digital product designer and am open to opportunities Australia wide.

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