I am drawn to digital product design because it allows for my curiosity and creativity to converge. I like to design with goals in mind and am always thinking of ways to make things work better.

About me

My most recent full-time role was at The Rug Collection as a Designer and Digital assistant. I worked across all digital touch-points, designing campaigns, creating web pages and populating the product grid and catalogues. During my time there, I helped prepare the site for retail capabilities, refreshed the way we take in-house lifestyle photography and put together our first magazine.

Prior to this, I was at Qualia Creative, creating brand identities for property developments. I honed my typography skills, creating custom letterforms and logos.

In the meantime, I've up-skilled, expanding into UX design. My favourite part of the design process has always been idea generation and identifying opportunities so this feels like a natural next step. Through a short course with Harness Projects, I designed and pitched enhancements for Unhedged Investing app, some which were adopted by the start up. I brought my UX skills into my digital design work at The Rug Collection and was given the opportunity to design web features for our sister company, Designer Rugs.

Now, I'm eager to contribute to the success of a growing agency as a digital product designer and am open to opportunities Australia wide.

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I can help you with:

Branding

Building and evolving brands from identity development to campaign design.

Visual Identity

Marketing Design

Product Design

Creating better products through research and testing.

UX

UI

Prototyping

No-code Development

Building out web pages and populating product grids.

Websites

E-commerce management

Testimonials

“I was really impressed by the strong customer insights and POVs Michaella established in this project. She had really intuitive and deep insights which flowed into her solution.”

Onur Ekinci
Harness Projects Mentor

“I’m so happy with everything Michaella has done. The graphics are great, well explained and easily understandable. Thank you!”

Laura Robertson
AME Australia

“Working closely with Michaella on our project was an absolute pleasure as she demonstrated a clear understanding of the brief, translating our ideas into a design that exceeded our expectations.”

Sammy McGetrick
MD Hotel Group

Let's work together.
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