Geelong Hotel

Refreshing the visual identity and menus to breathe life into a well established pub.

Year

2023

Category

Graphic Design

Scope

Logo, templates

I collaborated with Mt Pleasant Creative to assist in refining an identity refresh and create new menus.

Geelong Hotel is an established pub in Geelong, looking to affirm its identity and reposition itself in a crowded market. Seeking to target a younger audience, I developed a Mediterranean influenced brand refresh and templates for social media usage.

With a redesign, came a fresh new menu from the chef. I designed 6 new menus to reflect the new identity.
Refreshing the logotype focusing on legibility.

The previous logo was getting lost at small point sizes. We opted to move towards a high contrast sans serif and instead use the original Agrandir font as our supporting typeface. For legibility purposes, I customised the throat on the G and slightly increased the weight on the cross strokes.

Updating the brand kit with a punchy colour scheme and summery supporting logos.

The previous colour palette with blue and pink. We introduced additional colours to use exclusively for rooftop events and music events, to build a sub brand targeting a younger audience.

Flexible templates for instagram stories.

I created templates and stickers to throw over imagery for social media and promotions.

Designing menus with retro charm.

The menus are colourful and retro, inspired by the pub food served. I used a variety of title fonts to add personality to each event while remaining consistent with body type setting to stay on brand.

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